Growth Review
This review is about who your website brings in. You're the strongest site we've reviewed this month by a wide margin: 750 real monthly visits, 40 real case studies, and even mentions from AI tools when people ask about Irish retrofit grants. Almost all of that traffic is your name, the term "one stop shop," and genuinely useful grant and MPRN guides. Solar PV, a real service you list, doesn't appear in a single one of your 54 tracked searches. It's all detailed below, with what to do about each one.
Here is what actually brings people in. Your brand name and a run of real grant-explainer articles carry almost all of your 750 visits. Solar PV is a real service named on your homepage. It has no page, no ranking, and no visits behind it at all.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| kore retrofit | 590 | 1st, 472 visits (63% of all traffic). | 1st |
| one stop shop | 880 | 2nd, on a case-study page. A scheme name, not your brand. | 2nd |
| retrofit | 2.9K | 5th, 87 visits. | 5th |
| solar pv grants ireland | n/a | Not tracked at all. No page exists for it. | Absent |
| vacant property grant | 3.6K | 14th, on a real case-study page. 10 visits. | 14th |
Every one of your real grant and MPRN guides is doing genuine work, ranking respectably and pulling real visits. Solar PV sits in the exact same content system, insulation, heat pumps, windows and doors all have deep case-study coverage, and solar has none. It's not a ranking problem for solar. It's an absent-page problem.
This is the strongest content and backlink base we've reviewed this month. The fix isn't technical, it's coverage: one real service, genuinely offered, has never had a page built for it in a system that clearly knows how to rank pages.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
750 real monthly visits, the strongest base of any site reviewed this month.
Zero of your 54 tracked searches name solar PV.
Your existing grant guides prove the exact pattern needed to fix that.
This isn't a site that needs convincing to invest in content, it already has. It's one real service that's never been given the page every other service already has. You know your close rate and your average job value on solar specifically. That's the sum worth doing on your side.
Traffic and keyword count are both down slightly year on year. A strong system still needs new pages added to keep growing, and solar is the clearest gap available to fill.